HOT Canon EOS 7D Mark II launch video

Exclusive first test review Canon EOS 7D Mark II DSLR camera in high speed action

We’re thrilled to be able to be one of the very first sites to show you this awesome first look at the Canon EOS 7D Mark II from our good friend Abraham Joffe (See more of our posts featuring Abraham)

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From Abraham’s blog post about the shoot:

Abraham Joffe: “Every photographer or cinematographer dreams of getting their hands on an unreleased camera, yet alone an unannounced one. We were very fortunate to get that opportunity this month with the CANON 7Dm2. Only three weeks ago, Canon Australia invited me in to discuss filming a spot for the new 7Dm2 -the next-generation of the uber-successful 7D. The brief was to create a short trailer highlighting some of the new camera’s features. Not a review, but a first-look piece – something to get people excited for when the announcement was made during Photokina.”

The decision was made for one of Australia’s Canon Masters – Mark Horsburgh to be the onscreen photographer using and talking about the 7Dm2’s features. We had worked with Mark last year producing a short bio piece for his Master’s portfolio. Mark is arguably Australia’s leading Motor-sports photographer and is just an already great bloke! His enthusiasm and energy on this shoot was sensational.

With such a short window of time to develop the concept for the piece, and to shoot and deliver it, we had to get moving. The over-riding theme of the new 7Dm2 is speed. It shoots 14bit RAW 20.2M images at up to 10 frames per second. And is powered by Canon’s new dual Digic6 processors. Its new 65 point auto focus system was also a key feature. So with speed being the main theme, action sports seemed a perfect choice for the spot. The previous 7D was also a hit with many people shooting sports and action.

Working with only a few days to shoot and varying sports in mind, the obvious location to shoot it quickly became Queenstown in the South Island of New Zealand. Queenstown and the surrounding areas are a Mecca for action sports. The close proximity of different sports, be it skiing, bungee, mountain biking and motor racing – Queenstown has the lot. We knew that this would enable us to quickly and efficiently move between locations and shoot multiple scenes each day.

We allocated three days to shoot Mark with the 7Dm2 and jammed the schedule with activities.

Abraham Joffe with the Canon EOS 7D Mark II

Exclusive first test: Canon EOS 7D Mark II DSLR camera in high speed action

See the rest of the story here!


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